Seriously Nivea

19 Aug

How can a company like Nivea who sell cultural specific products not realize that their ad was an incendiary and insensitive swiped towards its Black customers. You knew the ad was engulfed with malice intent if the ad was decided by a panel before it was released to the public.

The disease of racism is ever present in America. It is is evident in the world around us.



Posted by on August 19, 2011 in Dreads


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4 responses to “Seriously Nivea

  1. Natural-disiac

    August 19, 2011 at 12:49 pm

    The perception of this ad is that a man with a fro is “uncivilized”. Did you read the slogan? “Look like you give a damn”. I think for me that was the one thing that did it especially when you see a man with an afro and a slogan that says that. As if to say a man with an afro doesn’t give a damn. I don’t know if I would personally go as far as saying “racism” but I would say that the ad is culturally insensative…..

    • Natrodisiac

      August 19, 2011 at 11:32 pm

      …then explain how that got out. Tom Joyner has a piece that they do called “Hidden Racism”. It basically doesn’t say racism out right but all the writing is written on the wall. The only thing that softens the blow is that is that a black actor is carrying the head of a black man with an afro. That is actually offensive in itself but it could be worse. Another actor from a different race could be carrying the Afro head. That would send shockwaves through the African American community and cause Nivea some loss some revenues. Thanks for commenting.

  2. Seer McRicketts-McGee

    August 21, 2011 at 3:46 pm

    I really need to stop reading internet comments. They were worse for me than the ad! “Stop crying racism!” “This comment has to be written by a Black, it’s so incoherent.” “Stop putting Blacks in ads, they can’t take it.” “If you switch the Black guy for a white guy, it isn’t offensive!”

    What the fuck? If people are offended, perhaps the ad is offensive.

    It isn’t a white guy. An afro isn’t the same cultural signifier that long hair on a white dude is. They are both cultural signifiers, yes, but one is tied to Black power, and the other is tied to a hippy vibe. Those are two really different ideas. You could also switch a man for a woman in an ad that people say is sexist and claim that it is no longer sexist, or an adult for a child and say it’s no longer kiddie porn. That accomplishes nothing.

    Sympathy means if something offends someone else, you suck it up and change it. Maybe your friend is hurt and you aren’t. Okay, you make a change in your behavior because you love your friend. Or maybe someone at work is upset, so you stop telling that joke. You may not understand why they’re upset, but it isn’t a big deal, so you do it. Same fucking thing, people. You don’t have to get it. Just accept that sometimes, things piss people off, so you don’t do them anymore.. Fucking knuckleheads.

    • Natrodisiac

      August 21, 2011 at 6:13 pm

      It is really that simple. Respect the sensitivities that people have for as long as they are within reason and aren’t overblown with victimizing innuendos. Thanks for commenting.



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